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World’s lightest messaging app

Press Release

At just Two.38MB on Android, Jongla is the flawless app for people using low-end devices and on pre-paid data plans

London, UK, ten December 2015 – Jongla, the Finnish messaging pioneer, today lifts the lid on its amazing growth in emerging markets in 2015. The free instant messaging app for iOS, Android, Windows Phone and Firefox OS is establishing itself as the app of choice for people in countries where low-end smartphones are becoming available but where connectivity is still limited.

With analysts such as Analysys Mason forecasting a global decline in revenues from voice and messaging services for mobile operators – USD750 billion in two thousand eleven to USD600 billion by two thousand eighteen – operators across the globe are facing competition from third party services like Jongla. This is even more apparent in emerging markets where the vast majority (82% in Asia Pacific) of people are pre-paid subscribers.

So, why is Jongla proving so popular in emerging markets?

Jongla is Light

Jongla is today the lightest full-featured instant messaging app available in the world. At just Two.38MB on Android, the app has been designed for geographies with limited telecommunications infrastructure and for devices with limited memory. As noted in the Analysys Mason examine ‘Operator partnerships with OTT providers: a review of operator motivations’, the level of smartphone ownership in emerging markets such as Asia Pacific is low. Jongla approaches this issue by being light, so that it is appealing to users of low-end smartphones. Add to this the fact that the average 3G/4G user in the developed world will transfer around 1400MB of data per month, compared to less than one third of this figure (400MB per month) in emerging economies.

Chart: Android application package size comparison 9/12/2015

Engineering innovations have made Jongla on Android around 15% of the size of its nearest competitor and 10% of the size of the average instant messaging app. This gives Jongla a significant competitive advantage in the markets where low cost phones are becoming available, while having limited access to Wi-Fi, 3G and 4G networks.

Jongla is open

Jongla’s open platform technology – known as Open Jongla – means that you are no longer restricted to talking with other Jongla users. For people who have to deal with the tangle of numerous messaging apps that their friends and family use, this is a fantasy feature. Jongla users now have the capability to talk as normal with any contact, no matter what messaging service their contact is using, or even if they don’t use any. There’s no registration needed either – people can commence talking whenever they want.

Jongla’s open nature makes messaging elementary and barrier-free for everyone. Jongla users can now talk seamlessly with anyone in their phone book. Jongla is quickly becoming an significant part of instant messaging in the emerging markets. This openness means that communicating with the world is seamless for consumers. It means that everyone, no matter where they are in the world, have the same chance to connect with people quickly and lightly.

“2015 has been the year where we’ve introduced a number of innovations designed to make our service more accessible,” announced Riku Salminen, CEO of Jongla. “We’re proud to say that we’re now the lightest messaging app available to people across the globe. From Q1/2015 to Q3/2015, our active user numbers have doubled in Southeast Asia and have more than doubled in South America. It means our apps aren’t just suited to people with smartphones – they are connecting the rest of the world.”

World’s lightest messaging app

Press Release

At just Two.38MB on Android, Jongla is the flawless app for people using low-end devices and on pre-paid data plans

London, UK, ten December 2015 – Jongla, the Finnish messaging pioneer, today lifts the lid on its astounding growth in emerging markets in 2015. The free instant messaging app for iOS, Android, Windows Phone and Firefox OS is establishing itself as the app of choice for people in countries where low-end smartphones are becoming available but where connectivity is still limited.

With analysts such as Analysys Mason forecasting a global decline in revenues from voice and messaging services for mobile operators – USD750 billion in two thousand eleven to USD600 billion by two thousand eighteen – operators across the globe are facing competition from third party services like Jongla. This is even more apparent in emerging markets where the vast majority (82% in Asia Pacific) of people are pre-paid subscribers.

So, why is Jongla proving so popular in emerging markets?

Jongla is Light

Jongla is today the lightest full-featured instant messaging app available in the world. At just Two.38MB on Android, the app has been designed for geographies with limited telecommunications infrastructure and for devices with limited memory. As noted in the Analysys Mason probe ‘Operator partnerships with OTT providers: a review of operator motivations’, the level of smartphone ownership in emerging markets such as Asia Pacific is low. Jongla approaches this issue by being light, so that it is appealing to users of low-end smartphones. Add to this the fact that the average 3G/4G user in the developed world will transfer around 1400MB of data per month, compared to less than one third of this figure (400MB per month) in emerging economies.

Chart: Android application package size comparison 9/12/2015

Engineering innovations have made Jongla on Android around 15% of the size of its nearest competitor and 10% of the size of the average instant messaging app. This gives Jongla a significant competitive advantage in the markets where low cost phones are becoming available, while having limited access to Wi-Fi, 3G and 4G networks.

Jongla is open

Jongla’s open platform technology – known as Open Jongla – means that you are no longer restricted to talking with other Jongla users. For people who have to deal with the tangle of numerous messaging apps that their friends and family use, this is a fantasy feature. Jongla users now have the capability to talk as normal with any contact, no matter what messaging service their contact is using, or even if they don’t use any. There’s no registration needed either – people can embark talking whenever they want.

Jongla’s open nature makes messaging plain and barrier-free for everyone. Jongla users can now talk seamlessly with anyone in their phone book. Jongla is quickly becoming an significant part of instant messaging in the emerging markets. This openness means that communicating with the world is seamless for consumers. It means that everyone, no matter where they are in the world, have the same chance to connect with people quickly and lightly.

“2015 has been the year where we’ve introduced a number of innovations designed to make our service more accessible,” announced Riku Salminen, CEO of Jongla. “We’re proud to say that we’re now the lightest messaging app available to people across the globe. From Q1/2015 to Q3/2015, our active user numbers have doubled in Southeast Asia and have more than doubled in South America. It means our apps aren’t just suited to people with smartphones – they are connecting the rest of the world.”

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